Some schlub writer tweeted at an eccentric tech millionaire and it worked.
Areas of West Virginia like McDowell County (featured in this article: https://www.theguardian.com/us-news/video/2016/oct/12/west-virginia-donald-trump-supporters-mcdowell-county-poverty-video ) were the vanguard of what came to be known as the F.U. Environmentalism movement. Crowdfunding for crowds.
The conversation, according to rumor, went essentially like this:
"Huh, but that's not close to the most efficient place a project like that could be situated."
"Are you going to profit from it? Because by my estimate, you're going to profit from it almost immediately and continue to do so for years to come. And you'd disrupt major energy producers. And save small towns all across the United States."
"I don't like the United States."
"Actually you do. But, even if you didn't like the United States, this is the fastest way to advance your company's mission statement."
At the end of